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如今,随着信息化的不断发展,我国的传统电视媒体开始进行改革,逐渐与新媒体开始融合,影视界开始加大了对这种新模式的探讨。但是在我国的市场条件下去组建新的发展模式,实现影视界的多元发展是一个重点、难点问题。在构建电视媒体与新媒体融合的过程中,要秉承可持续发展的方针进行新旧媒体的联合发展。本文主要是通过介绍电视媒体在新媒体的冲击下所受到的影响,以及对电视媒体与新媒体进行融合的模式、关键与路径进行阐述。
Nowadays, with the continuous development of informationization, the traditional television media in our country started to reform and gradually began to merge with the new media. The film and television industry started to explore this new model. However, under the market conditions in our country, it is a major and difficult issue to form a new development model and realize the diversified development of the film and television industry. In the process of building the integration of television media and new media, we must uphold the principle of sustainable development to carry out the joint development of new media and old media. This article mainly expounds the influence of the television media under the impact of new media and the mode, key and path of the integration of television media and new media.