农村居民的文化消费能力和消费意愿的转变,促使其文化消费成为农村显性的、现实的需求。国家政策为农村居民的文化消费需求的形成奠定理念基础、产业基础、物质基础、智力基础,国家采取“文化下乡”、文化传承人等一系列保护传统文化资源的政策以及加强农村文化基础设施建设来满足农村居民的文化消费需求,因此就必须完善国家政策在农村居民文化消费需求满足中的作用。 The cultural spending power of rural residents and changes in their willingness to spend have prompted their cultural consumption to become dominant and realistic needs in rural areas. The national policy lays the foundations for the formation of rural residents’ cultural consumer demand, and provides a series of policies on the protection of traditional cultural resources as well as the strengthening of rural culture Infrastructure construction to meet the cultural needs of rural residents, therefore, we must improve the role of national policies in meeting the cultural needs of rural residents.