“竞争力”到底是什么?木元哲导师说:产品有三个要素,即产品的内核、实质的产品和扩大的产品。产品的内核是概念,这是产品的核心,也就是产品所承载的核心理念和价值。智能手机的内核是移动生活方式,是人与全球即时互动的生活状态。而实质的产品是产品看得见的设计(外观、结构等)、样式(形态)、品牌、 “Competence ” in the end is what? Mu Yuanzhe mentor said: There are three elements of the product, that is, the kernel of the product, the real product and the expanded product. The kernel of the product is the concept, which is the core of the product, which is the core concept and value of the product. The core of a smart phone is a mobile lifestyle, which is a living state in which people and the world interact instantly. The real product is the product visible design (appearance, structure, etc.), style (form), brand,