媒体新时代“为王”大战A@李幸华南理工大学新闻与传播学院教授今天很多人都有一个疑惑,电视主要靠广告生存,多屏时代,广告到哪里去了?据我所知,报纸卖给网络不赚钱,而电视消耗这么高,卖给网络又能有多少收益?过去我们一直说内容为王,之后又提到渠道为王。前一段时间,大家都在争论是渠道为王还是内容为王 Media New Era “Wang ” War A @ Li Xing Professor, School of Journalism and Communication, South China University of Technology Many people today have a doubt that the main TV depends on the survival of advertising, multi-screen era, advertising where to go? As far as I know , The newspaper sold to the network is not profitable, and television consumption so high, how much can sell to the network revenue? In the past we have said that the content is king, and later referred to the channel as the king. Some time ago, everyone is arguing that the channel is king or content is king