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旅游业是连云港的主要产业之一,但旅游购物和旅游纪念品的开发却没有跟上旅游业快速发展的步伐。本文通过市场调查,分析了连云港旅游纪念品的市场现状和游客的购物心理和行为,提出设计西游记文化旅游纪念品的基本思路。
Tourism is one of the major industries in Lianyungang. However, the development of tourism shopping and tourist souvenirs has not kept up with the rapid development of the tourism industry. This article through the market survey, analyzes the Lianyungang tourist souvenir market situation and tourists shopping psychology and behavior, puts forward the design of Journey to the West cultural tourist souvenir basic train of thought.