本文通过对昆仑唐人中心商圈内顾客消费特征的分析,进一步了解商圈内顾客的构成、人口收入及消费潜力、消费者心理和行为等,以便发现消费者购买规律和习惯,制定适合的营销策略,在满足消费者消费心理和行为的基础上,提高销售业绩和利润水平,为企业的发展战略和营销战略制定提供有效的参考。 Based on the analysis of the characteristics of customer spending in the Kunlun Tang Center, this paper further understands the composition of customers, income and consumption potential, consumer psychology and behaviors in the shopping district so as to discover the rules and habits of consumers and formulate appropriate marketing Strategy, to meet consumer psychology and behavior based on consumer behavior, improve sales and profit levels for the development of enterprise strategy and marketing strategy to provide an effective reference.