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随着经济的发展和国家为了促进电力行业改革的不断深化与发展而出台的一系列能源政策调整策略,这在宏观层面上影响了基层供电公司的营销工作,加之由于各地方经济发展程度的差异增大,导致了各地区对电力需求的不平衡性增强等现实因素,将基层供电公司的营销管理工作推到风口浪尖,基层供电公司必须做到良好地应对宏观调控和现实问题为供电事业带来的挑战,转变传统的营销管理模式,依靠优质的电能质量以及服务取胜,实现商业化运营,保证在市场经济运行下载竞争中处于有利地位,推进电力企业健康可持续地发展。
With the economic development and a series of energy policy adjustment tactics promulgated by the state to promote the deepening and development of the power industry reform, this has affected the marketing work of the grass-roots power supply companies at a macro level. In addition, due to the differences in economic development among different places, Resulting in the imbalance of power demand in various regions and other real factors to enhance the grassroots power supply company marketing management to the cusp of grassroots power companies must be able to do a good job of macro-control and the reality of the problem brought to the power supply business The challenge is to change the traditional marketing management mode, rely on high-quality power quality and service to win the commercial operation, and ensure that the competition in the market economy is in a favorable position to promote the healthy and sustainable development of power enterprises.