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近年来,城市建设取得了长足的发展,也推动了公交广告行业的高速发展。但随之而来的诸多对城市景观、公共安全的影响情况也在不断增多,因此加强公交广告监管、促进广告业的良性发展也就显得日益迫切。据统计,从2007年至今,武汉市共登记、审批公交车广告4000余件、涉及公交车6000余台,登记审批和发布广告的年增长率均接近30%,呈高速上升态势。
In recent years, great progress has been made in urban construction and the rapid development of bus advertising industry has also been promoted. However, many of the subsequent impact on the urban landscape and public safety are also on the rise. Therefore, it is increasingly urgent to strengthen the supervision of bus advertisements and promote the healthy development of the advertising industry. According to statistics, from 2007 to the present, Wuhan has registered and approved more than 4,000 pieces of bus advertisements and about 6,000 buses. The annual growth rates of registration examination and approval and distribution of advertisements are both close to 30%, showing a high-speed rise.