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现代奥林匹克运动历经百年风雨,已经发展成为世界上历时最久、规模最大、竞技水平最高的体育赛事和文化盛会,同时也成为各主办国展示本国综合实力,提升民族认同感,加强民族凝聚力的最佳平台之一。作为奥运会最核心的视觉元素,奥运会会徽设计不仅要体现一个时代的审美特征,也要充分传达出主办国的民族精神以及文化传统。文章通过对现代夏季奥运会会徽设计中所体现的主办国民族文化元素的解读,试图为艺术设计找到一种责任,其作为一种特殊的文化传播载体,不仅仅要表现时代特色,也要充当继承、创新和传播民族传统文化的角色。
After a century of trials and hardships, the modern Olympic Games have developed into the largest sports event and cultural event in the world with the longest history, largest scale and highest competitive level. At the same time, the modern Olympic Games have also become the most important part of host countries in demonstrating their comprehensive strength, enhancing their sense of national identity and enhancing national cohesion One of the best platforms. As the core visual element of the Olympic Games, the design of the Olympic Games emblem should not only reflect the aesthetic characteristics of an era, but also fully convey the national spirit and cultural tradition of the host nation. The article attempts to find a responsibility for artistic design through the interpretation of the national cultural elements of the host nation embodied in the design of the emblem of the modern Summer Olympic Games. As a special carrier of cultural transmission, the article not only shows the characteristics of the times but also inherits , Innovate and spread the national traditional culture.