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有“紫色黄金”之美誉的蜂胶产业正面临一场劣币驱逐良币的恶性竞争。当消费者对这一掺假泛滥的产品的国内市场持疑,转而投向进口蜂胶时,却不知,进口蜂胶的掺假情况反而更为严峻,其中以电商平台最甚。在京东全球购平台上,仅进口蜂胶产品件数多达上千件,价格从50到200元不等。而在天猫国际平台上,蜂胶的价格分布形成了大幅度的差距,低则100多元,高则800元。
The propolis industry, which has the reputation of “purple gold”, is facing a vicious competition of deporting good money by bad money. When consumers are suspicious of the adulterated domestic product in the domestic market and turn to imported propolis, they do not know that adulteration of imported propolis is even tougher. Among them, the most serious is the e-commerce platform. In the global platform to buy Jingdong, only the number of imported propolis products up to thousands of pieces, the price ranged from 50 to 200 yuan. In Tmall international platform, propolis price distribution formed a substantial gap, low is more than 100 yuan, high is 800 yuan.