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近年来,伴随电信网络和移动社交的发展,微信营销如火如荼,开创了继淘宝之后的移动社交购物新时代。但由于缺乏相关的立法和行政监管,也未形成行业规范,加之消费者的维权意识淡薄,导致微信市场秩序混乱,迫切需要一部法律构建未来的商业秩序,引领我国经济转型和产业升级发展。本文从法律的角度出发,探讨微信营销的法律关系问题,界定相关主体所处地位和权利义务关系,为电子商务立法建言。
In recent years, with the development of telecommunication networks and mobile social networking, wechat marketing is in full swing, opening up a new era of mobile social shopping following Taobao. However, due to the lack of relevant legislative and administrative regulations and norms of the industry, coupled with the weak consumer awareness of rights protection, which led to chaos in the WeChat market, the urgent need for a legal order to build the future commercial order to lead China’s economic restructuring and industrial upgrading. This article from the legal point of view, to explore the issue of legal relationship of WeChat marketing, define the position of the relevant subject and the rights and obligations of the e-commerce legislation.