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与戛纳、克里奥齐名的国际广告大奖 D&AD 简介D&AD(British Design Art Direction),是英国“设计与艺术指导协会”的简称。创建于1962年。它是旨在推动英国广告、设计界之间乃至与与世界广告界的交流,促进广告事业兴盛发达的专业性机构。协会的主要任务是秉持创作的高标准、开展教育、鼓励新生代创作、宣传优秀设计与广告在商业竞争中的重要作用。目前,约有2500人参加协会的活动,他们分为三种类型:正式会员——指创作人员。其作品在业内公认并被入编协会年鉴。主要对象为广告公司艺术总监、文案、设计师、摄影师、印刷专家、插图画家等。
International Advertising Awards Cannes and Creo D & AD Brief introduction D & AD (British Design Art Direction), is the British “Design and Art Direction Association” short. Founded in 1962. It is designed to promote the British advertising, design and even between the world and the advertising industry to promote and promote the prosperity of the professional advertising agency. The main mission of the association is to uphold the high standard of creation, carry out education, encourage new generations of creations, and promote the important role of outstanding design and advertising in commercial competition. Currently, about 2,500 people participate in the association’s activities, they are divided into three types: Formal membership - refers to the creative staff. His work is recognized in the industry and is incorporated into the Yearbook of the Association. The main target for the advertising company art director, copywriter, designer, photographer, printing experts, illustrators and so on.