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中国作为世界茶叶源产地和世界第一产茶大国,却没有为世人所熟知的茶叶品牌。不要说没有象“立顿”这样世界级的茶叶品牌,即使在国内,消费者能记住的大多是茶叶品种,如“西湖龙井”、“普洱茶”、“铁观音”等,大多数记不住茶叶企业的品牌。中国茶业品牌如何发展?是中国茶界目前最为关注的问题之一,本刊邀请中国咨询界一流的北京和君咨询公司对中国茶叶品牌化进程进行分析。和君咨询认为茶区茶业品牌联盟是中国企业品牌建设的最佳选择。本刊开辟专栏,希望能够启迪茶界对中国茶业品牌建设的思考。
As the world tea source and the world’s largest producer of tea, China has no tea brand well-known to the world. Do not say there is no such world-class tea brand as Lipton, and even in China, most consumers can remember tea varieties such as West Lake Longjing, Pu’er Tea, Tieguanyin ", Etc., most can not remember the tea business brand. How to Develop Chinese Tea Brand? It is one of the most concerned issues in tea industry in China at present. The magazine invited first-rate consultancy firm Beijing Hejun Consulting Co., Ltd. in China’s consulting industry to analyze the process of tea brand building in China. He Jun consultation that tea tea brand alliance is the best choice for Chinese enterprises brand building. Articles opened a column, hoping to enlighten the tea industry on China’s tea brand building thinking.