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2013年,很多传统媒体全年笼罩在不利的阴影之下,悲观论调随处可见。其实,这种害怕失败的心态,是传统媒体转型、发展的最大障碍。与其坐而忧失,不如奋起求生。本刊邀请三位在2013年取得一定突破的媒体的代表人物,请他们从媒体思维、受众观念、经营思路等多方面谈谈何以成功转变,供业界同仁参考,欢迎来稿继续讨论。
In 2013, many traditional media were shrouded in unfavorable shades throughout the year, with pessimistic arguments everywhere. In fact, this fear of failure is the biggest obstacle to the transformation and development of traditional media. Instead of sitting and worry, it is better to rise up. The magazine invited three media representatives who made some breakthroughs in 2013 and invited them to talk about how to make successful changes in terms of media thinking, audience concepts, business ideas and other aspects for reference of colleagues in the industry and welcome contributions for discussion.