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金融危机已经影响实体经济,全球购买力正在下降。作为市场渠道覆盖面最广泛、最下沉的行业领域之一,PC企业提前感受到了深深的寒意。但是,就像深信“时势造英雄”的理念一样,我们也深信“只有疲软的产品,没有疲软的市场”这种观点。我们相信,那些经历过无数次风雨洗礼、无数次市场摔打后还能强劲勃发的PC企业,它们在面对这次金融危机之时,都有各自“杀出血路”的良策。2008年11月27日,北京希尔顿逸林酒店,来自惠普、海尔、联想、宏碁、华硕和方正等国内外主流品牌PC厂商的市场总监们齐聚一堂,应邀参加由IT商业新闻网、《IT时代周刊》联合举办的主题为“面对金融风暴,PC厂商如何过冬”的座谈会。正如大家所言,这是一次非常及时,有着重要行业影响力的座谈会。所以,我们在会上看到了各位市场精英踊跃发言,观点激荡。他们不但就当前的PC市场形势、营销策略、运营模式等进行了深入交流和探讨,还重点就PC企业如何应对金融风暴提出了真知灼见。在此,本刊将会上精彩观点逐一摘录(发言全文,请登录IT商业新闻网),希望能给PC行业,甚至整个IT产业带来启示。本刊出品兼总编辑曹健先生主持了这次座谈会。
The financial crisis has affected the real economy, and global purchasing power is declining. As one of the most widely covered and the most down-siled sectors in the market, PC companies experienced a deep chill in advance. However, just as we believe in the notion of “making a hero with the current situation,” we are also deeply convinced that “there is only a weak product without a weak market.” We believe that PC companies that have experienced numerous trials and tribulations and have been able to thrive after numerous market beats have always had their own way to “get out of the blood” in the face of this financial crisis. November 27, 2008, DoubleTree by Hilton Beijing, market leaders from leading PC brands including Hewlett-Packard, Haier, Lenovo, Acer, Asustek and Founder gathered at the invitation of IT Business News, IT Time magazine “jointly organized by the theme of” the face of financial turmoil, PC manufacturers how to spend the winter "forum. As you said, this is a very timely, important forum with industry influence. Therefore, at the meeting, we saw that all the market elites spoke enthusiastically and their views were agitation. Not only did they conduct an in-depth exchange and discussion on the current PC market situation, marketing strategy and operation mode, they also put forward some insights on how to deal with the financial crisis. Here, the magazine will excerpt from the wonderful views one by one (the full text of the statement, please log on to IT Business News Network), hoping to give the PC industry, and even the entire IT industry to bring inspiration. The publication and editor in chief Cao Jian presided over the symposium.