从温饱型消费到小康型消费 ,人们的消费越来越“感情化” ,越来越把对产品的注意从核心层转移到式样、包装、服务等附加价值的层面。“喜欢不喜欢”往往成为人们购买产品选择服务的第一标准 ,在这种情况下 ,与其说顾客是在购买“功能”不如说是在购买服务 ,购买“态度”。于是 From subsistence consumption to well-to-do consumption, people’s consumption is more and more “emotional”, and more and more attention is paid to the product from the core layer to the style, packaging, service and other added value level. “Do not like it” often becomes the first criterion for people to buy a product selection service. In this case, the customer rather than purchasing a “function” is buying a service and buying an “attitude.” then