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在论述市场营销观念的变迁和网络营销现的实质与特点的基础上,对图书馆实施网络营销的必要性、可行性、目的及策略进行了探讨。
On the basis of discussing the change of marketing concept and the essence and characteristics of internet marketing nowadays, the necessity, feasibility, purpose and tactics of internet marketing are discussed.