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随着社会的发展,我国的旅游市场竞争激烈,为了能够在激烈的竞争中获取更多的经济利益,就需要提高自身的竞争优势,所以建立和保护旅游景区品牌是旅游景区能否可持续发展的重要因素。目前,我国的旅游市场存在很多的问题,特别是旅游景区品牌建设方面问题严重。本文主要就旅游景区品牌的建立和保护进行简单的分析和总结,说明旅游景区品牌对旅游市场发展的重要性。旅游景区品牌的建立和保护是社会发展的必然结果,也是未来旅游市场品牌化的必然要求。
With the development of society, the tourism market in our country is fiercely competitive. In order to obtain more economic benefits in the fierce competition, we need to improve our own competitive advantages. Therefore, the establishment and protection of tourism brand is the sustainable development of tourist attractions The important factor. At present, there are a lot of problems in China’s tourism market, especially in the brand building of tourist attractions. This article mainly makes a brief analysis and summary of the establishment and protection of tourism brand, which shows the importance of tourism brand to the development of tourism market. The establishment and protection of tourism brand is the inevitable result of social development and also the inevitable requirement of the future tourism market.