受到众多企业和整个广告行业关注的98CCTV黄金段位广告招标活动,于今年11月8日在京举行,此次招标大会有两个令人注目的改变:一是最受关注的广告“标王”招标首次将暗标改为明标,由拍卖师主持拍卖,与暗标相比,显然更为合理和公正。二是因新的酒类广告规定出台,前两年叱咤风云的白酒类 The 98CCTV golden segment advertisement bidding activity attracted the attention of numerous companies and the entire advertising industry and was held in Beijing on November 8th this year. The bidding conference has two notable changes: First, the most concerned advertisement “” "The bidding for the first time changed the obscure mark to a clear sign, and the auctioneer presided over the auction. Compared with the dark label, it was obviously more reasonable and fair. Second, due to the introduction of new alcohol advertising regulations, the first two years of all-powerful liquor