改革开放以来,河南省农民生活水平得到显著提高,在解决温饱问题的同时,旅游热在广大农村悄然兴起。然而这个拥有巨大潜力的市场却没有得到足够的重视,本文对河南农民旅游客源市场的现状及其开发策略作了初步分析,并在此基础上根据其存在的问题,针对性的提出了几点解决措施和建议。 Since the reform and opening up, the living standards of farmers in Henan Province have been significantly improved. While solving the problem of food and clothing, the tourism heat has quietly risen in the rural areas. However, this market has great potential but did not get enough attention. This paper made a preliminary analysis of the status quo of Henan peasant tourist market and its development strategy, and based on this, based on its existing problems, put forward a few Point to solve the measures and suggestions.