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电力营销是供电企业的根本任务,电力营销的工作质量直接影响了电力企业的自身效益与自身形象,本文通过对我国电力企业的可持续性发展以及未来的发展趋势做了全面系统的诠释。要建立适应市场的电力营销理念,应了解当前电力营销的现状,正确定位营销管理的思想观念,学习先进的技术,结合自身特点,确立供电企业中电力营销管理的实施策略并保障实施进度,提出了相应的理念。
Power marketing is the fundamental task of power supply enterprises. The quality of power marketing directly affects the self-efficiency and self-image of power enterprises. This paper gives a comprehensive and systematic explanation of the sustainable development of power enterprises in our country and the future development trend. To establish the concept of power marketing to adapt to the market, we should understand the current situation of power marketing, correct positioning marketing management ideas, learn advanced technology, combined with its own characteristics, to establish the implementation strategy of power marketing management in power supply enterprises and ensure the implementation progress The corresponding concept.