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打情感牌无可厚非,可是当所有奶粉品牌都在走情感路线时,你又将如何脱颖而出?品牌定位是所有奶粉厂商开展公关传播的核心,包括他们乐此不疲的以知识为主导的传播模式同样也需要有一个清晰品牌定位
It’s not a bad idea to play emotional cards, but how do you stand out when all the brands of milk powder are taking the emotional route? Brand positioning is at the core of all the powdered milk manufacturers’ PR communications, including their never-ending knowledge- A clear brand positioning