在评估公司战略时,管理派和营销派常常观点相左。处于强势地位的聪明的首席执行官们,对营销往往有一个极为歪曲的认识,要摆正这一想法极为困难,这最终会对公司造成难以估量的损失 Managers and marketers often have mixed opinions in evaluating corporate strategy. Smart CEOs who are in a strong position often have a very distorted perception of marketing that it is extremely difficult to put that idea at stake and that ultimately results in incalculable losses for the company