无论时代如何变化,广告创意与广告研发技术是永恒存在的,广告的任性就在于此。互动通控股集团总裁小麦老师(邓广,M i c h a e l Tang)在今年大会上发表了“任性”演讲,与大家一起探讨“广告的任性与不任性”。相比去年振聋发聩、审视行业的犀利,小麦老师今年多了富有活力的玩味和幽默感。他穿着颇具中国古典风格的黑色长衫,演讲中途现场变装,从长衫换成现代西装继续 No matter how the times change, creative advertising and advertising technology is an eternal existence, advertising is wayward. Mr. McKinsey President, President of Interactive Communication Holding Group, delivered a speech of “headstrong” at this year’s conference to discuss “the wayward and unruly” of advertising. Compared to last year’s deafening fury, look at the industry’s sharp, wheat teacher this year, more dynamic playfulness and sense of humor. He wore a long black gown with Chinese classical style, the scene halfway through the speech, from the gown to modern suit to continue