《泉州晚报》大厦的后面,有一栋楼房,几年前,那里本是个游泳馆;多年前,泉州晚报社建起了这个游泳馆,目的除了服务职工外,也想赚些钱。后来,就把这个游泳馆承包出去,每年20万的承包费,但是最后承包人几年不交承包费,理由是设备老旧;但如果更换设备,收来的承包费还不够。于是,就把它关了。现在成为写字楼,一年租金500万,是净利润,还没有政策风险。《泉州晚报》社长叶燕民认为,风险意识应成为报业多元化经营的首要。先管住风险,再锁定收益。报社是伤不起的,赚了一亿,大家觉得不多;但是如果亏了一千万,报社可能就会倒闭。《泉州晚报》是较早进行多种经营的报社,现在广告与非报产业的比重是6比4。可以看出,叶燕民社长说的那句话,是这么多年《泉州晚报》多元化尝试的经验总结。房地产业是这几年来,各报积极努力推进的产业,而且,大部分报社的房地产项目都运行得很好,给报社带来大量的现金流。但这是建立在我国房地产业高速发展、房价高企的基础上的,按照现在报业对房地产业的依赖程度,房地产业一旦风吹草动,资金链断裂,将会严重影响报业主业。越是在别人狂热的时候,越应该冷静,对国家经济形势了然于心的报人们更应淡定。本期视点推荐《泉州晚报》副总编彭耕耘对“传媒地产”优劣势、风险、前景的全面剖析文章。 “Quanzhou Evening News” behind the building, there is a building, a few years ago, where this is a swimming pool; years ago, Quanzhou Evening News built this swimming pool, the purpose in addition to service workers, but also want to make some money. Later, the swimming pool was contracted out, with an annual contracting fee of 200,000. But in the end, the contractor did not pay the contractor fee in the last few years on the grounds that the equipment was old but the contract fee received was not enough if the equipment was replaced. So, shut it down. Now become an office, rent 5000000 a year, is a net profit, there is no policy risk. “Ye Quanmin, president of Quanzhou Evening News, believes that risk awareness should become the top priority of newspaper diversification. Manage risk first and then lock in earnings. The newspaper can not afford to hurt, earning a hundred million, we feel not much; but if the loss of ten million, the newspaper may collapse. ”Quanzhou Evening News“ is a newspaper company that operates diversified businesses earlier. Now the ratio between advertising and non-reporting industries is 6: 4. It can be seen that President Ye Yanmin said that sentence is so many years ”Quanzhou Evening News“ diversified attempts to sum up the experience. Real estate is the industry that every newspaper has worked hard to promote in recent years. Moreover, most of the newspaper’s real estate projects have operated well and have brought a large amount of cash flow to the newspaper. However, this is based on the rapid development of China’s real estate industry and high housing prices. According to the dependence of the newspaper industry on the real estate industry, once the real estate industry is in turmoil and the capital chain is broken, it will seriously affect the main newspaper industry. The more people are being enthusiastic, the more they should be calm and the people who understand the country’s economic situation should be calm. This point of view recommended ”Quanzhou Evening News“ associate editor Peng Genyun ”media estate " a comprehensive analysis of the advantages and disadvantages, risks and prospects.