随着城市零售市场竞争的加剧,不少大卖场都开设了免费购物班车,通过挖掘核心辐射区外的消费力,来增加自己的销售额;或者跳过那些挡在自己动线上的竞争对手的堵截,去敌人的商圈争夺顾客。在上海、天津、北京、南京、太原等诸多城市,大卖场开设的免费班车主要被用来攻击中小型超市。后者因为其选址上的便利性,常常吸引了不想跑远的大部分客流。而由于免费班车的出现,平均可使大卖场的客流增加20%以上,甚至有接近40%的数 With the intensification of competition in the urban retail market, many supermarkets have set up free shopping bikes to increase their sales by tapping the spending power outside the core radiation zone, or by skipping off competitors who are blocking their lines Intercept, go to the enemy’s business district compete for customers. In Shanghai, Tianjin, Beijing, Nanjing, Taiyuan and many other cities, supermarkets opened the free shuttle is mainly used to attack small and medium-sized supermarkets. The latter often attract the majority of passengers who do not want to run away because of the convenience of their location. As a result of the free shuttle service, on average, the traffic flow in hypermarkets can be increased by more than 20% or even close to 40%