云南省位于我国西南边陲,在长达4060公里的漫长边境线上共有8个州(市)25个县(市)分别与老挝、缅甸、越南三国接壤。近年来,随着边境旅游活动的日益升温和云南省建设“面向南亚、东南亚辐射中心”目标的提出,加快云南省边境旅游事业发展愈加得到重视。本文将基于SWOT分析法从优势(strength)、劣势(weakness)、机遇(opportunity)及威胁(threat)等四方面对云南省开展边境旅游活动进行简要分析,明 Yunnan Province is located in the southwest border of China. On the long border of 4,060 kilometers, 25 counties (cities) of eight states (cities) border with the three countries of Laos, Myanmar and Vietnam. In recent years, along with the increasing warming of frontier tourism activities and the goal of “building a radiation center for South Asia and Southeast Asia” in Yunnan Province, more attention has been paid to accelerating the development of border tourism in Yunnan Province. This article will make a brief analysis of the border tourism activities carried out in Yunnan Province from the aspects of strength, weakness, opportunity and threat based on SWOT analysis.