晋商文化产业的机遇,核心就在于,“晋商”是个产业符号,绝不仅仅是文化符号。晋商是个老话题,但晋商也是个新话题。之所以说其老是因为关于晋商的种种议论已经说了好多年,大家似乎已经不觉得新鲜,之所以说其新是因为关于晋商的种种议论多浮于表面并没有深入到实际,让晋商的话题多年成为了一个文化符号而不是产业符号。 The key to the opportunity of the Shanxi business culture industry lies in the fact that “Shanxi Business” is an industrial symbol and is by no means a mere cultural symbol. The Shanxi business is an old topic, but the Shanxi business is also a new topic. The reason why it is always because the various discussions on the Shanxi merchants have been said for many years, we do not seem to feel fresh, the reason why the new because the discussion on the Shanxi merchants are more on the surface and did not go deep into reality, let The topic of the merchants has become a cultural symbol rather than an industrial symbol for many years.