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我国拥有丰富的非物质文化遗产,是世界上入选联合国教科文组织非物质文化遗产名录项目最多的国家。在全球化、现代化及经济一体化的挤压下,我国非物质文化遗产正面临着保护和传承的重大挑战。而信息化时代,数字出版等数字传播技术的成熟,为非物质文化遗产的数字化传承带来了前所未有的发展契机。非物质文化遗产的数字化传播突破了传统传承方式的局限,以显著的传播优势满足了非物质文化遗产信息化传播创新的需要,有利于非物质文化遗产在数字化时代的保护、传承与知识转化,为当前非物质文化遗产的传承发展提供了新模式。
My country is rich in intangible cultural heritage and is the world’s largest recipient of UNESCO’s list of intangible cultural heritage items. Under the pressure of globalization, modernization and economic integration, the intangible cultural heritage of our country is facing major challenges of protection and inheritance. The information age, digital publishing and other digital communications technology matures, the intangible cultural heritage of the digital heritage has brought unprecedented opportunities for development. The digital transmission of intangible cultural heritage has broken through the limitations of the traditional means of inheritance and has met the need of the non-material cultural heritage informationization and communication innovation with significant advantages in dissemination. It is also conducive to the protection, inheritance and knowledge transfer of the intangible cultural heritage in the digital era, It provides a new model for the inheritance and development of intangible cultural heritage.