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本文论述了汉字资源在现代视觉传达艺术设计中作为主体设计元素应用的新理念创想;探究了在未来生活快节奏、高审美需求下视觉传达艺术设计主题传达的新的表现形式、个性特征及发展方向;阐述了从社会学与文化学的角度上去开掘汉字资源为人类社会所认知的新的视觉化转变,以及创造并获取汉字设计资源在未来视觉传达艺术设计中强大的视觉感张力与更高含量文化价值的新思维探索。
This paper discusses the new concept of Chinese character resources as the main design elements in modern visual communication art design; explores the new expression forms, personality traits and the personality characteristics of visual communication art design topics under the fast-paced and high-aesthetic needs of the future; The direction of development; elaborated from the perspective of sociology and cultural studies to dig Chinese characters resources for human society to recognize the new visual transition, as well as create and access to Chinese design resources in the future visual communication art design strong visual tension and A New Exploration of Higher Cultural Value.