广告已成为现代城市的一种很重要的人文景观,遍及大街小巷。广告可分为文字图画广告和声音广告,形成广告实物环境和声音环境。实物广告作为环境组成要素,对城市环境、交通,以及人们的心理和社会行为带来直接或间接的影响。近年来,乱设广告已成为影响城市环境的一大公害,被称为“城市牛皮 Advertising has become a very important cultural landscape of modern cities, all over the streets. Advertisements can be divided into text picture advertisements and sound advertisements to form an advertising physical environment and sound environment. As an environmental component, physical advertising has a direct or indirect impact on the urban environment, transportation, and people’s psychological and social behavior. In recent years, random advertising has become a major public hazard affecting the urban environment, known as “urban leather