随着全球经济的不断一体化,世界经济不断快速发展,欧美的一些顶级奢侈品牌不断进入我国市场,奢侈品消费已经成为中国经济中的一股强大力量,成为拉动内需的助推器。然而,我国目前不管是学术领域还是奢侈品行业都发展得相当缓慢,具有国际水平的奢侈品牌更是缺乏,这就造成了偌大的中国市场上只有国外奢侈品牌的尴尬局面。本文就如何将本土品牌国际化进行探讨,并提出相关建议。 With the continuous integration of the global economy and the continuous rapid development of the world economy, some top luxury brands in Europe and the United States continue to enter the Chinese market. The consumption of luxury goods has become a powerful force in the Chinese economy and has become a boost to boost domestic demand. However, nowadays, our academic fields and luxury goods industry are all developing very slowly. There is a lack of luxury brands with international standards. This has led to the awkward situation of only foreign luxury brands in the huge Chinese market. This article on how to explore the internationalization of local brands, and put forward relevant suggestions.