“热风”越来越热、风头正劲。作为一家1996年始创于上海的专营外贸鞋品的鞋店,“热风”经过十多年的发展,经营规模已经由上海扩展到全国各地,连锁零售店多达百余家。业态也由早期的单纯商业零售,发展为拥有多个自有商标品牌的零售集团。经营品类也扩充到时装、休闲装、包类、眼镜、户外用品等多种时尚产品。 “Hot air” more and more hot, the limelight is strong. As a shoe store specializing in foreign trade shoes founded in Shanghai in 1996, after more than 10 years of development, the scale of its operation has been expanded from Shanghai to all over the country with more than 100 chain stores. Format is also from the early purely commercial retail, the development of a number of its own brand of retail brands. Business category also expanded to fashion, casual wear, bags, glasses, outdoor products and other fashion products.