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国际广播电台是中国唯一向全世界广播的国家广播电台,其宗旨是增进中国人民与世界各国人民之间的了解和友谊。国际台自1941年创建至今已经快70年了,传统来说长处是它的短播广播,但现在短播其实萎缩的厉害。在欧洲、美国基本上接收短播的已经很少了,有些地方甚至连短播收音机都买不到,基于这样的外在环境,国际台必然面临一种转型。有两条路可以发展:
Radio International is China’s only national radio station that broadcasts to the world. Its purpose is to promote understanding and friendship between the Chinese people and people of all countries in the world. The international platform has been almost 70 years old since it was founded in 1941. The traditional strengths of the platform are its short-range broadcasting, but the current short-socks are actually shrinking. In Europe, basically, the United States has received very few short-cuts, and in some places it can not even buy short-radio radios. Based on this external environment, the international platforms are bound to face a transformation. There are two ways to grow: