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现代广告创意教学模式应注重对学生创意思维的训练和关键能力的培养,用行动导向教学,包括头脑风暴法、案例教学等,培养学生的创意思维,并使之具备相应的关键能力,以更好地适应广告设计工作的需要。
Modern advertising creative teaching mode should pay attention to the training of students ’creative thinking and the cultivation of key competencies. They should use action-oriented teaching, including brainstorming and case teaching to cultivate students’ creative thinking and make them have the corresponding key ability to more Well adapted to the needs of advertising design work.