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在电视购物广告中,被冠以各种身份的专家侃侃而谈,成双成对的“购物专家”一唱一和……这样的情景已司空见惯。其中的专家究竟是何身份?电视购物怎样靠他们和消费者玩心理战术?记者采访了多家电视购物公司负责人,揭开了层层内幕。
In television commercials, it has become commonplace for experts to be talked about by various identities. It is commonplace for pairs of “shopping experts” to sing and play. What is the status of the experts and how does TV shopping rely on them to play psychological tactics with consumers? The reporter interviewed a number of TV shopping company executives and opened up layers of stories.