近年来影院上座率下降,不但使电影生产经营部门的经济效益锐减,也严重削弱了电影作为宣传工具的作用。 悉之海外亦早有此状,逼得影院经营者苦思良策,在英国,某影院就曾以一票连看数场电影的优惠招徕观众,果然奏效。国内公共汽车早就实行月票制;一 In recent years, the decline in attendance in theaters has not only sharply reduced the economic benefits of the film production and operation departments, but also severely weakened the role of the film as a propaganda tool. It is also known in overseas countries that Coca-Cola operators are trying hard to think hard. In the United Kingdom, a cinema used to attract viewers for a few films and even enjoyed a few films. This really worked. Domestic buses have long implemented the monthly ticket system;