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在少数民族文化舞台化表达的进程中,文化传承的内核借助电视手段得到了最大化的释放,电视手段不只被当作一种工具或技术,而且是作为一种理念植入少数民族文化舞台化创作的始终。本文以作者参与创作的部分作品为例,对其策划编排、包装制作,再到品牌传播等进行分析,探讨电视手段在少数民族文化舞台化呈现过程中的定位与功能,使之能够更好地服务于少数民族文化的传承与发展。
In the stage of the process of ethnic minority cultural expression, the core of cultural inheritance has been maximized by means of television. Television is not only used as a tool or technology, but also as an idea implanted into the stage of minority culture Creative always. Taking the part of the works that the author participated in as an example, this article analyzes the planning and arrangement, the packaging and the brand communication, and discusses the positioning and function of the television means in the stage of the ethnic minority culture so as to make it better Serve the inheritance and development of ethnic culture.