银联、户外媒体网络、电子书籍与杂志、电冰箱、洗衣机等逐渐上网,未来的传播,毫无疑问是以因特网网址(URL)为核心的传播概念。作者系统地阐述了在以URL为核心的时代,以管理为方法,以网誉管理为手段,以实验为工具,以由内而外为方向,以服务为宗旨,以创意为诉求,以决策支持系统为规划的系统传播管理。 CUP, outdoor media networks, e-books and magazines, refrigerators, washing machines and the like are gradually surfing the internet. The future spread is undoubtedly a communication concept centered on the Internet URL (URL). The author systematically expounded the URL as the core of the era, the method of management, the net reputation management as a means to experiment as a tool, from the inside out for the direction of service for the purpose, to the creative aspirations to decision-making Support system for planned system propagation management.