电视广告要适合观众心理姜建山纵观今天的电视广告，越做越好，对宣传改革、开放、搞活的方针，培育社会主义市场经济，传播中华民族的优秀文化起了播种机、扬声器的作用。但是就电视广告与观众心理而言，也存在一些不足。一、吸引消费者的注意力不够。所谓注意就是将思维... TV commercials should be suitable for the audience Jiang Jian-shan Throughout today's television commercials, the better and the better, the propaganda of reform, opening up and invigorating the principle of fostering the socialist market economy, dissemination of the Chinese culture has played excellent sowing machines, speakers role. However, there are still some shortcomings in terms of television advertising and audience psychology. First, to attract consumers' attention is not enough. The so-called attention is thinking ...