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文化产业融资困难已经成为普遍现象,就当前我国文化产业建设现状而言,尽管取得了一定成效,但相应的投融资体系仍然存在一系列问题,严重影响文化产业融资,有待进一步完善。由此,本文主要就文化产业商业融资方式进行研究和讨论,旨在客观阐述文化企业如何进行商业融资,以及所取得的成效,对于文化产业健康持续发展所产生的影响和作用,并就其中存在的问题,结合文化产业发展实际需要提出合理的改善措施,以求改变当前文化产业融资难的困境。
Difficulties in the financing of cultural industries have become commonplace. In terms of the current status of China’s cultural industries, a series of problems still exist in the corresponding investment and financing systems, which have seriously affected the financing of cultural industries and need to be further improved. Therefore, this article mainly studies and discusses the commercial financing ways of cultural industry, aiming at objectively expounding how and how the commercial enterprises make commercial financing, the impact and effect on the healthy and sustainable development of cultural industries, , Combined with the actual needs of the development of cultural industries put forward reasonable improvement measures in order to change the plight of the current financing difficulties of cultural industries.