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最近,我曾经教过的一位研究生班的学生打来电话,告诉我他已跳槽到复旦大学某附属医院的市场发展部任职。他说,当时有几个单位可以选择,最后决定去医院发展。我说,这是一个聪明的选择。理由很简单,医院的市场部是一个全新的舞台,大可以做出些成绩来。而对于广告公司或品牌咨询公司来说,选择类似像医疗机构这样的新领域,何偿不是一种全新的挑战!根据世界银行《2000年世界发展指标》统计,目前中国年人均医疗消费只有33美元,而美国年人均医疗消费4080美元,日本2379美元,巴西
Recently, a graduate student in a class I had ever called called me and told me that he had switched to marketing development at a subsidiary hospital in Fudan University. He said that when several units were available to choose from, they decided to go to the hospital for development. I said that this is a smart choice. The reason is very simple, the hospital’s marketing department is a new stage, big can make some achievements. For advertising companies or brand consulting firms, choosing a new area like that of a medical institution is not a completely new challenge! According to the World Development Goal 2000 of the World Bank, the current average annual per capita medical expenditure in China is only 33 US dollar, while the United States per capita annual medical expenditure 4080 US dollars, Japan 2,379 US dollars, Brazil