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随着中国经济的发展,农村不仅成为一个“输出”市场更成为一个“输入”市场。如何不断地开辟和挖掘农村这一庞大市场,对做好影视产品的宣传引导工作有着积极的意义。这就需要了解影视广告所发挥的主导作用,分析影视广告在农村传播中的障碍,寻找影响传播效果的因素,探寻影视广告在农村传播中的创新途径。
With the development of China’s economy, the rural areas have not only become an “input ” market, but also become an “input ” market. How to constantly open up and tap the huge market in rural areas, to do a good job of propaganda film and television products has a positive meaning. This needs to understand the leading role played by the film and television advertising, analyze the obstacles of the film and television advertising in the rural area, find the factors that affect the communication effect, and explore the innovative ways of the film and television advertisement in the rural area.