对于企业来讲,在网络营销被普遍应用的今天,单一的营销工具已经不足以与竞争对手区分。现在的趋势是,现代企业进行营销推广工作面临新的竞争环境,要求网络媒体提供整合的营销解决方案则是企业的核心要求。随着竞争的加剧,企业越来越期望以突破传统的营销手段来吸引消费者。网络媒体、传统媒体、企业、营销和传统门户网站人士,都在思考并关注下一代网络媒体路在何方。 For businesses, in today’s Internet marketing is widely used today, a single marketing tool is not enough to distinguish with competitors. The current trend is that modern enterprises face a new competitive environment for marketing and promotion, and requiring online media to provide integrated marketing solutions is the core requirement of the enterprise. As competition intensifies, companies increasingly expect to attract consumers by breaking away from traditional marketing methods. Web media, traditional media, businesses, marketing and traditional portals are pondering and watching where the next generation of online media is.