新网络媒体以更丰富的内容、可储存的特性而成为当下社会主要人群获取信息的主流渠道。相较而言,传统电视媒体因不可存储性、短时性等技术障碍而受到不断增大的冲击,甚至到了难以生存的地步。地方性电视媒体应当吸收新媒体的优点,或借鉴或与新媒体融合,从而获得新生。 The new online media has become the main channel for obtaining information from the main social groups nowadays due to its richer contents and the characteristics that can be stored. In contrast, the traditional television media has been hit harder and harder due to technical obstacles such as non-storability and short-termness. Local television media should absorb the advantages of new media, or learn from new media integration or in order to obtain a new life.