旅游已经成为21世纪人们新的生活方式,以旅游纪念品为主导的国内旅游消费市场逐步形成。面对日益增长的旅游消费能力,相对窘迫的是旅游纪念品包装的粗俗和落后。目前我国旅游纪念品包装设计品质不高,设计人员能力不强,设计教育思路不清等问题已严重制约纪念品的市场销售和自身发展。面向“职业”需求,积极探索课程教学模式,提高人才培养质量,是提升旅游纪念品开发设计水平,服务地方经济社会发展的必由之路。 Tourism has become a new way of life for people in the 21st century. The domestic tourist market, dominated by tourist souvenirs, has gradually taken shape. The face of the growing spending power of tourism, the relative embarrassment is the vulgar and backward tourist souvenir packaging. At present, China’s tourism souvenir packaging design quality is not high, designers are not strong, design education is not clear and other issues have seriously restricted the souvenir market sales and self-development. Facing the demand of “occupation”, actively exploring the teaching mode and improving the quality of talent training are the necessary ways to promote the development and design of tourist souvenirs and serve the local economic and social development.