论文部分内容阅读
屈臣氏为何在上海试点“去考核自有品牌化”?业内人士认为,屈臣氏的目的就是重塑屈臣氏形象、挽回消费者,获取更多的利益。近日,全球最大的保健及美容产品零售集团屈臣氏宣布,上海7家门店进行不考核自有品牌占比,只考核整体店铺销售试点。这一信息引起广泛关注,业内人士分析,屈臣氏可能要从弱化自有品牌入手,进行一场大的变革。自有品牌战略屈臣氏是长江和记有限公司旗下屈臣氏集团以保健及美容为主的一个品牌。屈臣氏创建于1828年,1963年,成为李嘉诚名下的和记黄埔有限公司
Why is Watson’s experiment in Shanghai to “assess its own branding?” According to industry insiders, Watson’s goal is to reshape the Watsons image, restore consumers, and gain more benefits. Recently, Watsons, the world’s largest retailer of health and beauty products, announced that seven stores in Shanghai do not evaluate their own brands, and only examine the overall store sales pilot. This information has aroused widespread concern. According to analysis in the industry, Watson’s may start with a weakening of its own brand and make a big change. The self-owned brand strategy Watsons is a brand based on health and beauty products of Watsons Group, a subsidiary of Changjiang Heji Co., Ltd. Watsons was founded in 1828. In 1963, he became the Hutchison Whampoa Co., Ltd. under the name of Li Ka-shing.