在媒介市场化的进程中,收视率早已超越其自身价值,成为市场中炙手可热的“行业货币”。在收视率市场、广告市场、节目市场这三重架构之下,收视率牵系多方需求,其价格标准亦受到各种利益博弈的影响。对于收视率流通中存在的种种市场共谋,我们必须保持警醒并积极促进媒体调查行业的进一步自律与规范。 In the process of media marketization, the ratings have already surpassed their own values ​​and become the hottest “market currency” in the market. In the ratings market, advertising market, program market under the three-tier architecture, the ratings are closely related to demand, the price standard is also subject to various interests of the game. We must remain vigilant for the various market conspiracies that exist in the circulation of ratings, and actively promote further self-regulation and regulation in the media investigation industry.