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5月16日,一部让人“哭着笑,笑着哭”的4K电影巨制《归来》亮相IMAX巨幕。和以往电影不同的是,《归来》不仅是张艺谋签约乐视影业后的首部作品,更是第一部由互联网公司制作的4K电影。《归来》背后的操盘手,就是曾参与暑期档华语系列电影票房冠军《小时代》等作品、将自己定位在“分享电影文化价值的互联网公司”的乐视影业。而在《归来》现身银幕的同一时间,乐视影业兄弟公司乐视网也同步推出《为你归来·全屏实力》全新品牌宣传
On May 16, a 4K movie giant “Come Back” made a cry for “crying and laughing and crying” appeared on the IMAX screen. Unlike previous films, “Return” is not only the first piece of film after Zhang Yimou signed the film, but also the first 4K movie made by Internet companies. Trader Behind the Return is the film and television industry that participated in the works such as the “Little Times” at the box office of the summer Chinese-language film series and positioned itself as “the Internet company that shares the cultural value of the movie.” In the “return” appeared on the screen at the same time, the music video company Brothers Le Watch also launched the “return for you, full-screen strength,” a new brand promotion