当前,移动互联网、AP P新闻客户端、微信、微博等新媒介形态快速渗透到地球的每一个角落,以数据驱动的信息技术从根本上改变了受众的信息接收方式和接收习惯,同时也加速改变着媒体的传播生态环境,传播内容、方式、渠道都发生了根本性的变革。面对大数据发展的机遇与挑战,媒体如何理解大数据、如何学习和挖掘数据,如何把握数据的价值与发展趋势…… Currently, new forms of media such as mobile Internet, AP P news client, WeChat and Weibo have rapidly infiltrated every corner of the earth and data-driven information technology has fundamentally changed the audience’s information receiving and receiving habits. At the same time Accelerate the change of the media to spread the ecological environment, content, ways, channels have undergone fundamental changes. Faced with the opportunities and challenges of big data development, how does the media understand big data, how to learn and dig data, and how to grasp the value and development trend of data ...